How a small family business helped more than 50,000 customers in the UK and Ireland beat acne, dandruff, eczema, and bleeding gums

This headline seems exaggerated until we take a look at more than 200,000 Inaessentials clients and read their comments under every single post of the brand and under every product page on the website. Big headline until we meet the Organic Producer of the Year and mother of 3 children, Veselina Ralcheva, who in 2020 expanded her brand for organic healing cosmetics to the United Kingdom and Ireland.

Veselina Ralcheva

Veselina started her organic journey back in 2004, when together with her husband Nikolay they started something new that changed their lives. In that year, organic farming was something completely new not only in Bulgaria but in Europa as a whole. However, the family believed in the philosophy of real food and products without chemicals! Although they were close to bankruptcy many times, while raising 3 children,, Veselina and Nikolay did not give up. Today they are reaping the fruits of their labour and their brand Inaessentials is now operating in 12 EU clients, enjoying thousands of happy customers

THE ORGANIC HEALING WATERS AND THE INAESSENTIALS BRAND

Veselina's greatest success is closely related to the amazing healing properties of her organic hydrolats. After many tests, research and validations, in 2019 Vesselina launched Inaessentials together with her son Vasil. A brand for organic cosmetics that really helps people and changes their lives. Thanks to this innovative brand she was the first winner of the prize "Organic Farmer of the Year"

In June 2020 she started her buiness in the UK and Ireland and the blog "How a small family business helped more than 10,000 teenagers to get rid of ACNE" became a hit and in 40 days reached over 1,000,000 people in the UK and Ireland.

blog inaessentialsuk

This gave a push and the small family business became a little big bigger, but the great news is that more people found our about the organic healing products. In December, all three of Veselina's children got involved and helped with the development of the brand. Vasco helped with the website and the ads, Elena was in charge of customer service on Facebook, and Maria helped with order management.

THE ORGANIC PRODUCTS THAT HELPED MORE THAN 50 000 PEOPLE IN THE UK AND IRELAND

The organic lavender water against acne, with which the brand started and currently has more than 50,000 customers (mostly mothers of teenagers) in the UK and Ireland, who order every month.

100,000 bottles sold, of which only 60 customers were not satisfied, were sold. Probably the best facial cleanser against acne that comes directly from our lavender fields in one small bottle :). The best thing about the lavender water is that it cleanses the pores from the inside out. The secret behind the effect is the low acidic Ph, amazing quality which is due to the region in which we harvest our lavender gardens.

Organic smoke tree water for oral hygiene: To be honest, we took this idea from a granny who visited us in our home town of Panagyurishte, Bulgaria. Not long after, it became our favorite products because in no time it helped with the bleeding gums of one of our relatives, and today everyone in the family uses it. The thousands of satisfied customers and comments are an even greater gift. This is currently our best selling product in Romania and Bulgaria

Organic lemon balm water for burns, scars, redness and dermatitis. Although we do not advertise the lemon balm due to our limited quantities, it is the floral water that becomes a favorite of everyone who tries it. We will try to produce more from it this summer, because this magical water helps all types of skin irritation and also has a beneficial effect against acne and rosacea

Organic rose water and its regenerating properties: The Rose water is the favorite product for all ladies over 35 because it tightens and regenerates the skin. That is the reason why every book says that rose water was the secret of Cleopatra's beauty 😊 Although we cannot verify this fact, we believe the hundreds of ladies who wrote to us how satisfied they are with the water…

Organic Clary Sage Water against dandruff and seborrhea:

This product has a great effect in the fight against dandruff and seborrhea and unlike anti-dandruff shampoos, it has a beneficial effect in the long run. It also caused a great furore on the market and this is no coincidence. We tested a lot of waters, but none came close to that of clary sage when it comes to the effect against dandruff. It gives the hair what it needs and revives it with the help of nature and of course the proporties of the sage oil :)

Organic White Pine Water against fungus:

Feet fungus is a nasty problem and we had many customers who asked us for a product against this problem. This is how the first White Pine water was born. To be honest we discussed this with many older people situated in the Villages near our city as they are still aware of the herbs that help for such problems. Since launching this product in Bulgaria in February of 2021 the feedback from customers is more than amazing.

LET THE RESULTS SPEAK FOR THEMSELVES

Here are 2 clients who used our lavender water and gave us permission to upload a photo of the change with it :)



We also have a surprise for all new customers who would like to try our products. We decided to combine the fact that the youngest lady in our family was the inniciator of this blog with the surprise and that is why...

The surprise is a code not for 5, not for 10, but for a whole 20% DISCOUNT for your first order, and it is: eli20

- Important (the discount code cannot be used in conjunction with other discounts and can only be used once with your first order)

You can take advantage now at: inaessentials.ie

- You can use the discount code after you add your products to the shopping cart and click "View cart" at the top of the page. When you click “Check out” a text field will appear, where you can enter the discount code.

👇 Or by clicking the button below 👇

📌 100% Refund - No questions asked 📝

Since 2021 we have the "customer is always right" policy. This means that we offer a full refund if you are not happy with your products :)

 

17 comments

  • Hi i have bleeding gums for years and maybe a little bad breath could you recommend something. My husband got a rash after getting his second covid jab the doctor said it psoriasis he gave him cream does not seem to have cleared up brown paches in his back and legs any ides thanks Peggy

    Peggy Tarmey
  • Your products are amazing! 😍 My face has never felt so soft! I’ve bought all your products now, they’re that amazing. With having to wear masks your chamomile water and lavender water really help with my awful spots and I now only notice very little ones. I also use your lavender water on my eldest son’s face, as he has lots of small pimples and this is really working for him, that no other medicated cream has.

    Helen Pogmore
  • I can honestly say the lavender water along with the lemon balm, rose water and camomile have improved my skin more than any medications for acne. I went for a set after buying the lavender water and seeing such a good result and now have ditched the benzoyl peroxide in favour of this. I have used it for a couple of months and the hormonal acne I previously had has healed and when I do now get a spot it goes away much more quickly.

    Jane
  • My 11-year-old daughter had just developed pimples and the lavender water has been transformational, we use it as a cleanser on cotton pads using the camomile to reduce redness. Will be buying again when we run out. Fantastic natural and safe product.

    Vicky Needler
  • I received and used your products. I can say they are magic. I would order more of all 3 of them. The spray for hair is literally making dandruff to disappear in seconds and I am not exaggerating. I hope it will disappear at all.

    Roxana

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