Eczema and how a small family brand solved this problem with an organic product
A problem that people of all ages have. Big brands offer solutions, some are more expensive, some are cheaper, but they all have one thing in common: They don't solve the problem in the long run. In July of 2021, after we did some tests we sent our organic camomile water to many of our relatives and friends with similar problems. We were astonished by the fact that all of them started calling and thanking us. This was the moment that we decided to launch our product online.
Fortunately, at this point, we have already established InaEssentials as a brand. Our 3 children were quite familiar with the technologies and helped us to make it happen. If we fast forward to today, we will see how from an unknown product the chamomile water has become the highest-rated and most effective product against eczema in InaEssentials Ireland.
MORE ABOUT US
We are a family business that has been engaged in organic farming since the year 2000. We started as amateurs, but with great enthusiasm. Today, even though our business has grown, we are constantly trying to improve. We took such a step in February 2019, when we decided to launch our products online with the help of our children. An idea that today has become a success all over Europe and thanks to which I was voted Organic Producer of the Year.
We started without expectations... Our son made the website Inaessentials while studying marketing and advertising. He decided to test and run an advert on Facebook. In the beginning, there wasn’t a big effect, as we spent 15 Euro per day on advertising and we had 1 or 2 orders. Everything changed after a week when comments from satisfied customers started to appear under the ads.
After about a month, our first advertisement had more than 20 positive comments, which had a huge effect. We decided to run 2 more ads and the same thing happened. At one point we realized that not only older people, but mothers with teenagers, mothers with babies, young adults and even men were purchasing our organic chamomile water against eczema and they were all more than satisfied with the results.
What we loved the most
At one point, the chamomile water became a hit among mothers when it comes to their babies eczema. It turned out that a lot of mothers are struggling to find a natural solution to the problem. Not to mention organic and gentle to the skin solution. Our favourite story is from a client in Ireland. Her little boy had a huge eczema problem on the legs and it was going on for 2-3 weeks and nothing was helping. After explaining to her what the product is for, we shipped 2 bottles for free and the end result was astonishing.
After 1000 sold hydrolats and not a single complaint, we decided to change our ads and now we offer a refund guarantee if you don't see the desired effect from using our organic products. This move turned out to be very good for the brand, as it made new customers try the products, without any risk.
To this day, only we personally (me, my son and daughter) respond to all messages on Facebook and Instagram because we know that personal attitude is very important and although it takes time, we believe it is worth it. Proof of this is more than 2,000 positive comments about our organic products in Ireland.
WHAT IS SO UNIQUE ABOUT OUR PRODUCT?
The main difference with us is that we take care of our organic camomile gardens in a completely different way. Our yield is 2 times lower than the average, but the quality is incomparable, and this is what customers praise the most. This is due to the fact that despite being organically certified, we do not even allow ourselves to use organic fertilisers or sprays. The only thing we treat our fields with is our "secret" decoction, which is made according to a biodynamic recipe.
At full moon, we gather nettle, which we then use as the main ingredient for our decoction. This decoction banishes all diseases and preserves the therapeutic properties of lavender plantations, which we believe are transmitted in our lavender water. Our beliefs are that one of these properties is its unique effect against acne that our lavender water has, something that no other hydrosol on the market has.
We do not focus on turnover, but on having satisfied and loyal customers. We have started with this way of thinking about our business and we will follow it along the way. If you also want to try our organic chamomile water against eczema, you can do it HERE.
We are currently working with a logistics centre in Ireland and all orders are delivered in 24-48 hrs hours via AnPost. We are giving you a 20% discount on your first order. Just use the promo code: ina20
To see our whole product range you can go to our homepage. Click here
All our products have amazing natural healing properties. You can find the solution for many problems such as acne, dermatitis, rashes, allergies, psoriasis, hair loss and a lot more.
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📌 Refund guarantee - No questions asked 📝
Since 2021 we have the "customer is always right" policy. This means that we offer a refund if you are not happy with your products :)