INAESSENTIALS is a small family business that has been engaged in organic farming in Bulgaria since 2000. Back then my husband and I started our organic farming journey as amateurs and we didn't understand much, but we had a vision and a strong belief that what we do is right. We have been close to bankruptcy several times and the road we have taken has been full of difficulties.Today we are reaping the fruits of years of consistency and hard work and with the help of our 3 children, we are developing faster than ever. Thanks to our joint efforts, our small family project - Inaessentials is now a recognizable brand in 10 countries, and we recently registered a client number of 200,000.
LET US TELL YOU OUR STORY
The history of the Inaessentials brand actually begins long before 2019. Back in 2011, we had an awful lot of friends who had tried our products and kept telling us that our lavender water was magical and they have never seen anything like it. I remember a friend carrying a homemade pie after her daughter cleared her face with lavender water just before her prom.
We've been trying ever since, but we didn't know how to reach more people. Fortunately, in 2019, our son Vasil, who was studying in the United Kingdom (Reading University) at the time, created our first Facebook page and showed us how we can showcase our products to more people. In the beginning, there was no big effect, as we gave 15£ per day for advertising and we had 1 or 2 orders, until a week later when someone wrote a comment under one of our posts saying that the product had a great effect on her skin. After about a month, our first post had more than 20 positive comments, which had a huge effect.
We allowed ourselves to run 2 more posts with ads and the same thing happened. My husband kept telling me how our son was a marketing genius, but much later we realized that people trust us not because of advertising, but because we are.
2020 and the 6 new countries
At the end of 2019, we already knew we had something big. Calls every day from satisfied customers, hundreds of messages a week… All relatives told us to try the European market. Again the children began to research and finally settled on an option - working with a logistics warehouse in the country and a site: inaessentials in each country. The first was Germany, where we also published our story. We were shocked by the effect ... for a month the results in Germany were equal to those in Bulgaria from February to December 2019.
Seeing that this model works, we decided to take a risk and invested everything we had gained so far in the strategy to reach new markets. And so inaessentials / uk / sk / de / ro happened. Great Britain, Germany, Austria, Romania, Slovakia and Greece followed Bulgaria and we started reading thanks in all languages.
All this was like a dream come true for us, but we also began to feel a great responsibility. The new challenge was to maintain our quality of service, which has always been a priority for us. To this day, only we personally (me, my son and my daughter) respond to all messages on Facebook and Instagram, because we know that personal attitude is important and although it takes time, we believe it is worth it.
How we give back
We do not take everything that happens to us for granted and we constantly try to give back and help. We currently support more than 30 minority families, by not mechanizing many of our land activities and doing those by hand in order to provide them with work. Most of our lavender plants are still harvested by hand. Wild smoke tree and nettle are also collected by hand. We hire over 100 people to pick roses by hand. We give to these people and they give back and this has been and will be our company philosophy.
We want to give back now as well
If you are currently our customer or you are just finding our about our small family brand, it will mean a lot to us if you give us a chance and try our products, which you can see: HERE
We have prepared a big surprise for you, namely - a Discount Code on the occasion of more than 200,000 customers of Inaessentials across Europe for a 20% discount on your first order and it is: 200ina
👇 Or by clicking the button below 👇
📌 100% Refund - No questions asked 📝
Since 2021 we have the "customer is always right" policy. This means that we offer a full refund if you are not happy with your products :)
23 comments
Adila suhail
Hi thank you so much for making these products. My daughters skin is getting better with lavender.
Hi thank you so much for making these products. My daughters skin is getting better with lavender.
Margaret Meats
Hi please can I order your product for my 11 year old granddaughter
Hi please can I order your product for my 11 year old granddaughter
Dean
The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.
The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.
Amanda Green
I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️
I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️
Jane
I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough
I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough
Anne Bramwell
The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!
The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!
Lindsey
Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!
Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!
Iro
I would love to try the lemon balm and lavender water
I would love to try the lemon balm and lavender water
Tina
This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!
This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!
Louise
I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!
I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!
Michelle I.
I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x
I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x
Tracy
Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .
Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .
Alison Entwistle
I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!
I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!
Jade Williamson
I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.
I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.
Elisa Hicks
Wow! Very good results in 2 weeks.
Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!
Wow! Very good results in 2 weeks.
Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!
KH
This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!
This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!
Rebecca Macloughlin
I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .
I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .
Debbie
Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product
Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product
Claire rees
My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please
My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please
Kay A.
I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.
I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.
Sharon Gordon
Bought for my teenage daughter to treat occasional spots and she is very happy with it
Bought for my teenage daughter to treat occasional spots and she is very happy with it
Susan Bence
Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!
Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!
Robert J.
My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.
My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.