"The healing power of nature, harnessed in solving people's problems, as opposed to the mass chemistry around us"
Veselina Ralcheva - Organic Farmer of the Year "2019"
Back in 2002, I was a music teacher and my husband Nikolay - firefighter. On a journey together Nikolay started discussing with me the possibility of us starting to grow roses. At first, I told him that this is too complicated and it is not for us, however, he was able to persuade me to give it a shot. Today we are living the life of our dreams as we work together with our 3 children and we offer our organic products in more than 14 European countries. This is something that I never expected could happen and this is why I always tell people to choose the unknown path when they are given the option.
From 2006 to 2018, our farming business became the main livelihood of the people from the minorities in Panagyurishte (our home town in Bulgaria), from 2006 up until now the social aspect of our business is still an essential part of it. I constantly check the grades of my employees' children and encourage them to always strive for better grades and personal growth. This social policy which is so strongly integrated with our culture is the reason why we now have more than 60 workers, who are now part of our organic family.
2019 AND THE SMALL STEPS THAT LED TO SOMETHING BIG
The "Organic producer of the year" in 2019 was something unreal to me. This was a real recognition for many years of effort and work, but also a recognition for 2019, during which, together with my children, we changed the notions of "ORGANIC" in our country - Bulgaria. Through our brand "Ralchevi's Organic Gardens" and Inaessentials, we were able to show the public what really means to grow your products organically and we filmed the whole process of our production. This showed people the real difference between real, organic products and conventional ones.
THE GREATEST SUCCESS
My greatest success is related to the healing properties of our organic floral waters and the brand Inaessentials. After many tests, research and validations, in 2019 together with my son and 2 daughters we launched the Inaessentials brand. A brand for organic cosmetics that really helps people and changes lives. Brand in which we put all of our heart and efforts. We know how powerful essential, floral water can be when dealing with different problems like acne, eczema, rosacea, dermatitis, bleeding gums, etc. We produce these products by growing all of the crops in our home town. All of these products are grown in an organic way, without even using organic pesticides. The only thing we treat our fields with is our "secret" decoction, which is made according to a biodynamic recipe.
The healing organic products that changed the medicine in Bulgaria and Europa
Through our organic lavender water against acne, we helped more than 20,000 teenagers in Bulgaria deal with acne in 2019. The lavender water is something unique. The main secret of our organic lavender water against acne is that we take care of our lavender gardens in a completely different way. Our yield is 2 times lower than the average, but the quality is incomparable, and this is what customers praise the most. This is due to the fact that despite being organically certified, we do not even allow ourselves to use organic fertilisers or sprays. In this way, our product practically cleanses the pores from the inside out and currently is our most recognised product in all markets.
The second product that we produce - organic smoke tree water for oral care - became the secret of many who suffer from problematic teeth and gums. The product is an alternative to mouthwash and the smoke tree has been a well-known herb for generations in Bulgaria. Everybody calls it the herb with the strongest antibacterial effect.
In early 2019, we created our own website and started with a little advertising and low expectations. Until one day, when a long comment from a customer who is amazed by the lavender water appeared under one of the Facebook adverts… after this comment a 2nd, 3rd, and 4th… appeared…
The word of mouth became so big, that from manually pouring water into the bottles, our brand Inaessentials became a business with 15 employees who take care of customers and their satisfaction all day long. The brand's motto is: "Put the customer needs first at all costs and treat the customer as part of the family."
After seeing the great satisfaction of lavender water and how it changes people's lives, we decided to continue on this path. And with the help of nature, we soon found a100% natural solution to other problems. All of our following products we decided to produce from local herbs and grow on our own gardens. That is how we were able to naturally solve the following issues:
Dandruff and seborrhea with the help of Organic Clary Sage water ✅
Dry skin with organic Rose Water ✅
Eczema with organic water from Roman Camomile ✅
Fungus with the help of Organic White pine water ✅
Despite the unimaginable support by customers and how big Inaessentials became in 1 year we continue to dream big and have 2 main goals: to make organic products as accessible as possible for everyone and to continue to create organic products that will solve people's health problems. Together with my husband and our kids we give all that we can to create the best possible customer experience and we know that by treating customers like family we can go a long way!
For everyone who read this blog, we also have a surprise, and it is a 20% discount from their first order on the family site: inaessentials.ie. The discount could be used with the code for 20% OFF: vesi20, which could be applied at checkout.
We know you are busy and that is why we won't go into details about each of our products. On our website below you can see our products and read all about them. You can also take a look at what more than 1000 customers from Ireland left as reviews about our products :)
All of our products are in our Ireland fulfillment centre and we ship them in 24 hours to all customers in Ireland :)
Visit our organic family website by clicking: HERE.
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