Acne…
A problem that every teenager faces. Big brands offer solutions, and some are more expensive, some are cheaper, but they all have one thing in common: They don't solve the problem. At the beginning of 2019, after we did some tests and sent lavender water to many of our relatives and friends with similar problems, we were astonished by the fact that all of them started calling and thanking us. This was the moment that we decided to launch our product online.
Fortunately, our children were quite familiar with the technologies and helped us to make it happen. If we fast forward to today, we will see how from an unknown product our lavender water has become the highest-rated and most effective product against acne in Bulgaria and in 2020 also in other counties in Europe. However, behind all these wonderful stories lie years of hard work.
More about us
We are a family business that has been engaged in organic farming since the year 2000. We started as amateurs, but with great enthusiasm. Today, even though our business has grown, we are constantly trying to improve. We took such a step in February 2019, when we decided to launch our products on the local market with the help of our children. An idea that today has become a success all over Europe and thanks to which I was voted Organic Producer of the Year.
InaEssentials
We started without expectations… Our son made the website Inaessentials while studying marketing and advertising at the University of Reading – UK. He decided to test and ran an ad on Facebook. In the beginning, there wasn’t a big effect, as we spent 15£ per day on advertising and we had 1 or 2 orders. Everything changed after a week when comments from satisfied customers started to appear under the ads.
After about a month, our first advertisement had more than 20 positive comments, which had a huge effect. We decided to run 2 more ads and the same thing happened. At one point we realized that not only teenagers but people of all ages use our lavender water against acne and they were all more than satisfied with the results. We had to make a lot of changes… At one point the orders reached 30 lavender water bottles per day. At this time we were filling all the bottles at a homemade laboratory from a jug. This was also the moment when we decided to buy a filling and labelling machine. After a month we had to rent and equip a room for filling and labelling, and very soon after that, we had to hire 2 employees to help us run the online store.
We imposed some internal rules from the beginning: The main one was: The customer should always be satisfied, even when he is not. After 1000 sold water and not a single complaint, we decided to change our ads and now we offer a free refund of the full amount for the order if there is no effect from our organic products. This move turned out to be very good for the brand, as it made new customers try the product, without any risk. Today we have over 110,000 lavender waters shipped to customers and only 164 returned, which tells us a lot about their effect.
What happened in 2020?
At the end of 2019, we already knew we have something big. Calls every day from satisfied customers, hundreds of messages a week… All our relatives told us to try on the European market. Our children started questioning, researching, and finally decided to working with a logistics warehouse in the respective country and a site: inaessentials in each country. We were shocked by the effect ... for a month the results in Germany were equal to those in Bulgaria from February to December 2019.
Seeing that this model works, we decided to take a risk. And so inaessentials / uk / sk / de / ro were created. Great Britain, Germany, Austria, Romania, Slovakia and Greece followed Bulgaria and we started reading thanks in all languages. All this was like a dream come true for us, but we also began to feel a great responsibility. The new challenge was to maintain our quality of service, which has always been a priority for us.
To this day, only we personally (me, my son and daughter) respond to all messages on Facebook and Instagram, because we know that personal attitude is very important and although it takes time, we believe it is worth it. Proof of this is more than 10,000 positive comments about our lavender water against acne, smoke tree water for inflamed gums, clary sage water against dandruff and chamomile for eczema.
What is so unique about our product?
The main difference with us is that we take care of our lavender gardens in a completely different way. Our yield is 2 times lower than the average, but the quality is incomparable, and this is what customers praise the most. This is due to the fact that despite being organically certified, we do not even allow ourselves to use organic fertilisers or sprays. The only thing we treat our fields with is our "secret" decoction, which is made according to a biodynamic recipe.
At full moon, we gather nettle, which we then use as the main ingredient for our decoction. This decoction banishes all diseases and preserves the therapeutic properties of lavender plantations, which we believe are transmitted in our lavender water. Our beliefs are that one of these properties is its unique effect against acne that our lavender water has, something that no other hydrosol on the market has.
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Since 2021 we have the "customer is always right" policy. This means that we offer a full refund if you are not happy with your products :)
191 comments
Stephanie murtagh
Hi can I have the price on your product and also how can I order it please
Hi can I have the price on your product and also how can I order it please
Rebecca byrne
Hi what should I use on my 14 year old son he has acne on his face his sister suffers with it too and she is 25 I’ve tried everything with his sister and Notting works
Hi what should I use on my 14 year old son he has acne on his face his sister suffers with it too and she is 25 I’ve tried everything with his sister and Notting works
Sharon mc callion
Hi I suffer acne and scarring ..now the last 3 years I suffer rosacea also can u recommend anything..kind regards sharon
Hi I suffer acne and scarring ..now the last 3 years I suffer rosacea also can u recommend anything..kind regards sharon
Ber
Does it work for Rosacea. ? Do you apply it to your skin ?
Does it work for Rosacea. ? Do you apply it to your skin ?
Michele
Hi can you recommend something for an adult who suffers from acne with bad scarring who has literally tried everything
Hi can you recommend something for an adult who suffers from acne with bad scarring who has literally tried everything
Sandra kelly
How do I buy your products? I can’t find a link
How do I buy your products? I can’t find a link
Anne hayes
Cui
Cui
Annmarie
Send details pls
Send details pls
Sharon Coyle Mooney
My 18yr old daughter suffers really bad with acne breakouts. Wat would you suggest to use.
I also suffer with psoriasis would you have any products available for that. Thank you
My 18yr old daughter suffers really bad with acne breakouts. Wat would you suggest to use.
I also suffer with psoriasis would you have any products available for that. Thank you
Aisling
Hi there, you guys popped up through my Facebook tonight and I swear yous must have being listening to me whinging all day. I am a 41 year old mam, with the skin of a 15 year old still. Every month religiously when aunt polly pops over, I get the most unmerciful breakouts around my chin and neck, have always, ever since I can remember… For years I have tried everything and anything. My skin looks great from forehead down as far as jawline, then it’s a disaster zone. I’m at a loss. Dermalogoca, Ella and Joe, Medicated creams even. Have tried them all. Would you recommend this for a 40 year old mature skin….
Hi there, you guys popped up through my Facebook tonight and I swear yous must have being listening to me whinging all day. I am a 41 year old mam, with the skin of a 15 year old still. Every month religiously when aunt polly pops over, I get the most unmerciful breakouts around my chin and neck, have always, ever since I can remember… For years I have tried everything and anything. My skin looks great from forehead down as far as jawline, then it’s a disaster zone. I’m at a loss. Dermalogoca, Ella and Joe, Medicated creams even. Have tried them all. Would you recommend this for a 40 year old mature skin….
Tracy Geoghegan
Hi what can you recommend for my 17yr old son..a lot of sore red spots on his shoulder and back and his face breaks out in them too..he has been using cetaphil and cerave but not helping..it’s acne but not bad enough for him to start taking Accutane..please advise thank you.
Hi what can you recommend for my 17yr old son..a lot of sore red spots on his shoulder and back and his face breaks out in them too..he has been using cetaphil and cerave but not helping..it’s acne but not bad enough for him to start taking Accutane..please advise thank you.
Tracy Geoghegan
Hi what can you recommend for my 17yr old son..a lot of sore red spots on his shoulder and back and his face breaks out in them too..he has been using cetaphil and cerave but not helping..it’s acne but not bad enough for him to start taking Accutane..please advise thank you.
Hi what can you recommend for my 17yr old son..a lot of sore red spots on his shoulder and back and his face breaks out in them too..he has been using cetaphil and cerave but not helping..it’s acne but not bad enough for him to start taking Accutane..please advise thank you.
Margaret
Hi how do I purchase this
Hi how do I purchase this
Yosra
Does it work for oily skin
Does it work for oily skin
Eileen
Hi
Can your product be used for eczema
Thank you
Hi
Can your product be used for eczema
Thank you
triona
Hi, does this product help with rosecea
Hi, does this product help with rosecea
Caroline Ahern
Hi.
My daughter has acne on her forehead only,she has oily skin and hair gets greese very quickly spots start at the hairline,do u think any of your products could help we have tryed every cream going being to determolgist.
Hi.
My daughter has acne on her forehead only,she has oily skin and hair gets greese very quickly spots start at the hairline,do u think any of your products could help we have tryed every cream going being to determolgist.
Danielle
Can any of your products work on a toddler he will be 2 in April he has started to get Eczema
Can any of your products work on a toddler he will be 2 in April he has started to get Eczema
Sandra Whelan
Hi,
My son have quite severe Acne. He was prescribed medication form the doctor and even that didn’t work.
Would this be an option for him? Is it a wash and how often would he use it.
Also how much is it. Thanks. Sandra.
Hi,
My son have quite severe Acne. He was prescribed medication form the doctor and even that didn’t work.
Would this be an option for him? Is it a wash and how often would he use it.
Also how much is it. Thanks. Sandra.
Karen Byrne
Can I buy your product in any shop/pharmacy in Ireland?
Can I buy your product in any shop/pharmacy in Ireland?
Jenny
How do I order this for my 14 year old son? Thank you
How do I order this for my 14 year old son? Thank you
Louise
My son is 15. His skin is quite bad particularly his forehead and where his glasses touch his skin and his chin and am thinking of taking him to a dermatologist. He is starting to become conscious of it and would really like to help him. Do you think your product could help.
My son is 15. His skin is quite bad particularly his forehead and where his glasses touch his skin and his chin and am thinking of taking him to a dermatologist. He is starting to become conscious of it and would really like to help him. Do you think your product could help.
Audrey boyle
Hi my daughter is 14 years old and she has two angry red spots on her noise. Have tried seeing a Dermatologist but she ended up getting IRB as a side effect to medication- could your product help. Desperate
Thanks
Hi my daughter is 14 years old and she has two angry red spots on her noise. Have tried seeing a Dermatologist but she ended up getting IRB as a side effect to medication- could your product help. Desperate
Thanks
Ros
Hi my son has really bad acne can u help plz
Hi my son has really bad acne can u help plz
Agnes Nagy
Hi,
I was just wondering how could I have your products? My daughter has acne prone skin.
Sincerely,
Agnes
Hi,
I was just wondering how could I have your products? My daughter has acne prone skin.
Sincerely,
Agnes
Joanne
Hi. My daughter who’s 14 suffers from Acne. Will this really work for her.Thqnk you
Hi. My daughter who’s 14 suffers from Acne. Will this really work for her.Thqnk you
Rachel
Hi my 12 yr old daughter has red spots across her forehead sometimes worse thank others but never go away what could I do thanks there’s a lot of them
Hi my 12 yr old daughter has red spots across her forehead sometimes worse thank others but never go away what could I do thanks there’s a lot of them
Emma tuite
Hi how much is this product and how can I order it
Hi how much is this product and how can I order it
Marian
Hi are u shipping to oz? TIA
Hi are u shipping to oz? TIA
Andrea McKeon
I couldn’t believe the difference in my son’s acne.. neither could he! Thought I was making him try “hippy rubbish” as he put it. Now he’s hooked!! Thank you ❤️
I couldn’t believe the difference in my son’s acne.. neither could he! Thought I was making him try “hippy rubbish” as he put it. Now he’s hooked!! Thank you ❤️
Susan
What would you recommend for psoriasis?
What would you recommend for psoriasis?
Kay Treacy
Difficult to put an order through . I absolutely HATE codes ,.I am looking for lavender, 1bottle .
Difficult to put an order through . I absolutely HATE codes ,.I am looking for lavender, 1bottle .
Kat
Highly recommend your products, I had tried everything in the pharmacy on my daughter’s acne, this is the only product that worked, she has more self-confidence now which is great for any teen 🥰!! She used the lavender water!
Highly recommend your products, I had tried everything in the pharmacy on my daughter’s acne, this is the only product that worked, she has more self-confidence now which is great for any teen 🥰!! She used the lavender water!
Mellisa spratt
My daughter has alot of blackheads all over her back and shoulders, would like to know could this product help her? Many thanks. Mellisa 😄.
My daughter has alot of blackheads all over her back and shoulders, would like to know could this product help her? Many thanks. Mellisa 😄.
Caroline
After 4 uses of the Lavender water, my daughter has seen a big improvement in her acne. 💖
After 4 uses of the Lavender water, my daughter has seen a big improvement in her acne. 💖
Julie
My daughter has suffered with acne on her face back and shoulders for years. She has had creams and tablets from the doctors. I bought the lavender water after seeing an add on fb. Within a week of using the water her skin is alot better, the redness has lessened and the bumpyness of the acne has reduced 🙂
My daughter has suffered with acne on her face back and shoulders for years. She has had creams and tablets from the doctors. I bought the lavender water after seeing an add on fb. Within a week of using the water her skin is alot better, the redness has lessened and the bumpyness of the acne has reduced 🙂
Olwyn Fitzpatrick
Hi I just saw your post on Facebook. Can I ask please is your lavender water beneficial for treatment of psoriasis?
Thanks so much
Olwyn
Hi I just saw your post on Facebook. Can I ask please is your lavender water beneficial for treatment of psoriasis?
Thanks so much
Olwyn
Pamela
Interested in the oil for acne for my son please ..
How does he use it
Interested in the oil for acne for my son please ..
How does he use it
Patricia Westphal
Hi there,
How can I order?
Cheers,
Tricia
Hi there,
How can I order?
Cheers,
Tricia
Eileen Clogher
Just wondering about eczema what to get for it thanks
Just wondering about eczema what to get for it thanks
Amanda
I cannot thank you enough!
Last year I was suffering from what I think was menopausal acne, I tried so many creams and lotions and most just made it worse! I saw your advert and thought I would try your lavender water. It took about 3 weeks to see any results but gradually I saw an improvement. Now I use the lavender water at night and the chamomile in the morning with a quick mist of rose water for good measure! The result is amazing I now have now spots at all really none! It really is a miracle I can’t thank you enough I’m so grateful as it was really getting me down. Thank you xx
I cannot thank you enough!
Last year I was suffering from what I think was menopausal acne, I tried so many creams and lotions and most just made it worse! I saw your advert and thought I would try your lavender water. It took about 3 weeks to see any results but gradually I saw an improvement. Now I use the lavender water at night and the chamomile in the morning with a quick mist of rose water for good measure! The result is amazing I now have now spots at all really none! It really is a miracle I can’t thank you enough I’m so grateful as it was really getting me down. Thank you xx
Clare Armstrong
Hi , interested in this for my son who has bad acne , how much does it cost, thank you
Hi , interested in this for my son who has bad acne , how much does it cost, thank you
Joanne
Where can I buy
Where can I buy
Anne marie
Hi can this be purchased in Ireland,co cork…. boots chemist?
Hi can this be purchased in Ireland,co cork…. boots chemist?
Briege Reid
Hi I was wondering how to order and how much it costs thank you .
Hi I was wondering how to order and how much it costs thank you .
Siobhan Gentleman
Hi Guys,my youngest son has quiet acne on his face and worse on his shoulders and back. Would your products help him please?
My eldest son suffers with heat rash a lot in his groin area mostly but also in the creases of his arms. He is a bit over weight and has a lot of body hair…a lot….
Would any of your products help him too please?
We have tried everything with both boys and while symptoms neatly clear for a while it always comes back…
Please can you help us??
Hi Guys,my youngest son has quiet acne on his face and worse on his shoulders and back. Would your products help him please?
My eldest son suffers with heat rash a lot in his groin area mostly but also in the creases of his arms. He is a bit over weight and has a lot of body hair…a lot….
Would any of your products help him too please?
We have tried everything with both boys and while symptoms neatly clear for a while it always comes back…
Please can you help us??
Mandy
Leaves skin feeling lovely and soft and in much better condition
I bought this for my 14 year old daughter who suffers from acne. We have tried all sorts of treatments including antibiotics that worked for a while but her skin always flared back up. She’s been using this for about 2 weeks now and we can see a notable improvement in her skin. Some spots are still there but her skin is in much better condition. Other creams had left her with very dry, sore patches but this has cleared up and her skin feels lovely and soft. We’re keeping our fingers crossed that It continues to improve then I will upgrade to a 5 ⭐️ review! If you’re suffering from acne Or dry sore skin I would certainly recommend that you give this a try.
Leaves skin feeling lovely and soft and in much better condition
I bought this for my 14 year old daughter who suffers from acne. We have tried all sorts of treatments including antibiotics that worked for a while but her skin always flared back up. She’s been using this for about 2 weeks now and we can see a notable improvement in her skin. Some spots are still there but her skin is in much better condition. Other creams had left her with very dry, sore patches but this has cleared up and her skin feels lovely and soft. We’re keeping our fingers crossed that It continues to improve then I will upgrade to a 5 ⭐️ review! If you’re suffering from acne Or dry sore skin I would certainly recommend that you give this a try.
Charlotte
Hi how do i order the lavender water?
Hi how do i order the lavender water?
Lisa Poller
I bought this for my 17 year old son. He has tried all sorts of creams and lotions on prescription. The next step was the tablets. We thought we would give this a try and he has been using it for about 10 days now. Although the acne has not cleared up it has definitely improved the redness and is looking much better. We are hoping it will continue to work well and clear up further. My son does like the fact that his skin is much softer and not dry and he isn’t using lots of chemicals. We will be ordering more.
I bought this for my 17 year old son. He has tried all sorts of creams and lotions on prescription. The next step was the tablets. We thought we would give this a try and he has been using it for about 10 days now. Although the acne has not cleared up it has definitely improved the redness and is looking much better. We are hoping it will continue to work well and clear up further. My son does like the fact that his skin is much softer and not dry and he isn’t using lots of chemicals. We will be ordering more.
Vanessa tyler
Hello,
I currently sell natural products
Do you have a wholesale price list?
I would be interested in selling your products.
Regards Vanessa
Hello,
I currently sell natural products
Do you have a wholesale price list?
I would be interested in selling your products.
Regards Vanessa