How a Family Brand Created a Natural Sunscreen SPF 50 with this magical herb
"In a world where chemical-based cosmetics dominate the industry, one Bulgarian family returned to their roots and created 100% natural products that have transformed the lives of thousands."
The Beginning of a Family Mission
It all started in the small town of Panagyurishte, where the Ralchevi family decided to pursue their dream - to create truly natural products inspired by Bulgarian herbs.
"We never imagined that growing herbs would become our life’s passion. We started small in 2001, with 3 hectares of lavender and rose plantations," says Veselina Ralcheva, founder of InaEssentials.
Why Sun Protection Became a Personal Cause?
Sun damage is more than just a cosmetic issue - it affects skin health, confidence and how young your skin stays over time. Veselina personally experienced this after years of working under the open sun in the fields, when she noticed premature ageing and sun spots on her own skin and began searching for a truly natural way to protect it.
"We have always believed that nature holds the answers to most problems. We just need to know where to look," explains Veselina.
- Veselina's husband Nikolaj in one of their family plantations
The truth about Sun Damage. What are the hidden causes?
In 2020, after researching skin health in depth, we discovered something disturbing.
Sun damage starts years before you see the wrinkles and spots on your skin
What you see on the surface of your skin is just the final "symptom" of the issue, but the real problem starts much earlier — when UV rays penetrate the deeper layers of the skin and begin to break down collagen and the skin's protective barrier.
Once disrupted, the cycle accelerates, causing more significant loss of elasticity, dark spots and premature ageing, all of which lead to dull, prematurely aged and visibly damaged skin.
But what is the reason for this anomaly?
The problem is that the modern lifestyle and the chemicals in conventional sunscreens lead to:
❌ Cumulative UV Damage – Every unprotected minute in the sun adds invisible damage to the deeper layers of the skin, breaking down collagen and accelerating ageing long before you notice it.
❌ Chemical Filters – Many conventional sunscreens rely on synthetic chemical filters that absorb into the skin, can irritate sensitive and children's skin, and often leave UVA “ageing” rays only partially blocked.
❌ Free Radicals & Inflammation – Synthetic fragrances and preservatives, together with UV-induced free radicals, irritate the skin and trigger inflammation, weakening the skin barrier and speeding up visible ageing.
Why most solutions DO NOT work?
Above, we showed you how sun damage builds up and some of its hidden causes. Now let’s discover what’s leaving your skin unprotected.
🔴 Incomplete protection – Many sunscreens block the UVB rays that burn, but let the UVA “ageing” rays through, so your skin keeps ageing even on days you don’t turn red.
❗️White cast and greasy feel – Thick, chalky chemical formulas leave white marks and feel heavy, so people apply too little and skip re-applying – leaving the skin exposed.
🔴 Harsh chemical filters – Synthetic filters, fragrances and preservatives can irritate sensitive skin and children’s skin, and some are increasingly questioned for skin and environmental safety.
Typical sunscreens on the market, when not properly formulated, can harm instead of protect. Some contain harsh chemical ingredients that irritate sensitive skin, especially children’s, making it more prone to inflammation.
The Natural Alternative? A Powerful Herbal Synergy.
Instead of synthetic chemical filters, we use mineral filters and organic White Fir - a nature-based duo that works in synergy to shield your skin from UVA and UVB rays right at the surface.
How Do These Ingredients Work?
🌿 White Fir
✔ Rich in antioxidants that neutralise UV-induced free radicals
✔ Soothes and calms sun-exposed skin
✔ Strengthens the skin’s natural protective barrier
✔ Helps protect against premature ageing and loss of firmness
🌿 Mineral Filters
✔ Reflect UVA and UVB rays directly at the skin’s surface
✔ Provide broad-spectrum SPF 50+ protection
✔ Gentle enough for children and sensitive skin
✔ Lightweight and non-greasy – no white marks
This natural blend ensures your skin gets the broad-spectrum protection it needs, shielding it from UVA and UVB rays and environmental damage – keeping your skin protected, hydrated and youthful.
This natural blend of White Fir and mineral filters is found in our new NATURAL SUNSCREEN SPF 50
OUR SUNSCREEN CONTAINS ORGANIC WHITE FIR + MINERAL UV FILTERS + HYALURONIC ACID.
99% of herbal products on the market are ineffective due to the wrong extraction method. They contain the scent but not the therapeutic and healing properties.
The ancient Thracian extraction methodology
Here comes the most interesting part...
The active ingredients in our sunscreen – especially the organic White Fir extract – are extremely sensitive to:
- Temperature
- Processing method
- Harvesting time
- Storage method
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This process is something we have refined to perfection over the years...
After over 5 years of intensive research, we have created our family "Natural Sunscreen SPF 50"
Protects and renews the skin
Specially extracted White Fir works deeply on sun-exposed skin, helping to neutralise free radicals and reinforce the skin barrier while keeping the skin calm and hydrated. The balanced natural formula creates an optimal condition for protected, resilient skin and a healthy, youthful look.
Strengthens and shields with:
Mineral Filters, which reflect UVA and UVB rays at the skin’s surface and form a protective shield without absorbing into the body – gentle enough for children.
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested products
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Clinically proven results
In 2021 we decided to make a clinical test in France, and prove the effect of our organic herbal products. 30 clients tested our products daily and shared amazing feedback.
In 2019, the family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products in many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real stories from customers:
This sunscreen is so nice and effective that I’ve already made it part of my daily routine ❤️
It has become my favourite sunscreen forever. 🙂
It leaves the skin without any greasy feeling and absorbs easily, with no white marks. It’s such good quality and so easy to apply, and my skin feels truly protected – the results are beautiful.
Thank you! I highly recommend it to everyone.
I love that it’s made with organic White Fir and natural mineral filters ❤️
"As a busy mom, I’m always looking for products that are safe, effective, and gentle enough for the whole family. This sunscreen ticks all the boxes!
I use it for my own skin (which is problematic and acne-prone) and for my little boy, who has eczema – and wow, I’m loving it for both of us. It’s all-natural, absorbs without any greasy residue, and I feel good knowing I’m protecting our skin with something that’s genuinely healthy. My skin is the best it’s been in ages. Thank you, Ina!"
"I’m beyond impressed with this sunscreen! I’ve tried many natural sunscreens before, but none have felt as good as this one. It’s nice and thick, absorbs quickly and leaves no shiny residue.
The combination of organic White Fir and natural mineral filters is the cherry on top – broad protection with no harmful ingredients. It’s refreshing without being greasy, and my skin feels protected and healthy. This is my new go-to. Thank you for making this brand! 🥰"
"Sun Kiss Protection"
⭐⭐⭐⭐⭐ - Iain M.
"I bought this sunscreen because it’s made of entirely natural ingredients. I don’t care for the overwhelming majority of sunscreens on the market, because of the amount of toxic chemical ingredients they contain.
I was a bit concerned when I saw the ingredient list, until I researched them – and my concerns were put to rest immediately, because they’re all plant and mineral derived.
Overall, the cream has a nice smell, was easy to apply without leaving any white marks, and performed very well in the recent heatwave. I would definitely recommend it, especially if you want to avoid heavily chemical sunscreen. Thank you, InaEssentials!"
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