How a Bulgarian Family Brand Discovered a Natural Solution for Eczema and Sensitive Skin
In a world where even "gentle" cosmetics can irritate the skin, one Bulgarian family returned to their roots and created something real – a product that brings relief, not just promises.
The First Steps Toward Fulfilling a Mission
It all began in the town of Panagyurishte.
The Ralchevi family founded InaEssentials with a simple idea – to harness the power of Bulgarian herbs without altering them with chemicals.
“We started with humble lavender and rose fields… but our dream was always the same – to help people with truly natural, effective solutions” - shares Veselina Ralcheva, founder of the brand.
Why Irritated Skin Became a Personal Cause
Sensitive skin is a growing problem.
But for the Ralchev family, it became personal – and it all started with a child.
“A close friend’s child was suffering from eczema – red, itchy, flaky skin. Cream after cream, and nothing worked. The mother had lost all hope… she felt helpless watching her child in pain. We met by chance on the street one day, and she told me everything. I explained what my family was working on, and invited her over to give her our Chamomile Hydrobiotic.
Two weeks later, she came back – eyes glowing with joy. She couldn’t stop thanking me! Her child was with her, looking happy and healthy. That was the moment I knew – this is our mission: to help as many people as we can.”
The Truth About Eczema Few People Know…
Eczema, dermatitis, rashes – these aren't just "skin problems."
They’re signs of deeper imbalance and a damaged skin barrier.
The skin loses its ability to protect itself. Every cream, every ingredient, every touch can become painful.
Why Most Products Don’t Work
❌ They’re full of harsh preservatives and synthetic fragrances that only make things worse
❌ Many contain steroids that only mask symptoms temporarily – but the problem returns when you stop
❌ Instead of supporting the skin, they attack it
What if Nature Held a Simple, Pure, and Effective Solution?
Chamomile Hydrobiotic is:
✅ Made through slow distillation of Bulgarian chamomile from InaEssentials’ certified organic gardens
✅ Combines the power of chamomile, lemon balm, and aloe vera
✅ 100% natural – no alcohol, no fragrances, no compromises
✅ Safe for sensitive skin, babies, kids, and adults
✅ Ideal for: eczema, irritation, itching, rashes, diaper rash, and allergic reactions
The Secret Behind Our Effectiveness: An Ancient Thracian Method
It’s not just what we use – it’s how we use it.
The active compounds in chamomile are extremely sensitive to:
- 🌡 Temperature
- ⏱ Time between harvest and processing
- 🔬 Distillation methods
- 🧴 Storage conditions
What sets us apart?
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This isn’t just “herbal water". It’s a science, a ritual, and a tradition – perfected over 5 years of experience, research, and thousands of happy customers.
How Does Chamomile Hydrobiotic Work?
✅ Soothes irritated skin from the very first application
✅ Reduces itching, redness, and burning
✅ Balances the skin's microbiome
✅ Creates a protective film to aid skin recovery
✅ Non-drying, sting-free, and non-comedogenic
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested products
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Results after 90 days clinical trials
CLINICAL STUDIES ON HYDROBIOTIC CHAMOMILE
76%
Reduces eczema after 14 days
90%
Cleanses the skin deeply
85%
Suitable for all skin types
70%
Prevents the appearance of eczema after 90 days
In 2019, the family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products in many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real Results Backed by Real People:
"My daughter had a terrible eczema flare-up, and the doctors wanted to put her on strong steroids. Within 24 hours, this product took down all the redness, and the eczema cleared up.
She is only 1 year old, but she actually started bringing me the bottle to put it on her. She obviously knows it soothes her skin.
We use it every day now, and I'm currently waiting on my next order of the chamomile cream."
Sofia G.
"Since I’ve suffered from eczema since childhood, I knew that to keep it under control, I had to apply steroid creams and ointments. Unfortunately, in 2020, I realized I was suffering from Topical Steroid Withdrawal (TSW). That’s when I started looking for a natural product to relieve the symptoms and heal my skin without resorting to steroids again.
I stumbled upon an online ad for this product, which had helped so many people with eczema, so I had to try it! Since ordering it in May 2023, I’ve used it daily and haven't looked back. My skin is softer than it's ever been and doesn't feel irritated anymore. Even if I still get minor flare-ups now and then, they clear up in a few days.
This is hands down the best thing I've ever used, and I will definitely be a customer for life. Very fast delivery and a company with great values. Thank you! ☺️"
Radoslava Toteva
"Incredible quality products!
I’ve had skin issues for 3 years. I went to dozens of dermatologists who prescribed all sorts of expensive things that didn't work at all. I spent thousands on cosmetics and medication with zero results. I bought super expensive creams from famous brands, and still nothing!!! I had lost all hope.
I happened to see your ad and decided to give it a try. I am simply speechless!!! A thousand thanks and a huge shout-out to you guys! Since I started using the Chamomile and Lemon Balm Hydrobiotic, my skin has actually cleared up! It really healed! After 3 years of suffering! I’m so happy that there are still people out there making truly quality products!"
S. Hasan
"I am so pleased.
I had eczema on my hands, probably from using too much hand sanitizer. It itched so badly, especially at night—I’d wake up itching like crazy, sometimes scratching until I bled. I got the chamomile soap and the chamomile water, and I can't believe the results after just 3 or 4 days! It’s absolutely unbelievable!
I completely swapped out the liquid soap in the bathroom for the chamomile soap and applied the chamomile water before bed, and it cleared up in a few days. My hands are smooth again, which I haven't seen in probably 3-4 months... truly amazing."
💚 What our customers are experiencing:
📍 8 out of 10 users feel relief within the first 48 hours
📍 After 1 week: visible reduction in redness
📍 After 2 weeks: smoother, more resilient skin
📍 After 1 month: near-complete recovery with regular use
💬 A Promise from the Founder
"We created this product out of love. If your child – or you – suffer from irritated skin, give nature a chance. It truly has the power to heal."
– Veselina Ralcheva
Founder of InaEssentials
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