How a Family Brand Created a Natural Solution for Haemorrhoids with this magical herb.
"In a world where chemical-based cosmetics dominate the industry, one Bulgarian family returned to their roots and created 100% natural products that have transformed the lives of thousands."
The Beginning of a Family Mission
It all started in the small town of Panagyurishte, where the Ralchevi family decided to pursue their dream - to create truly natural products inspired by Bulgarian herbs.
"We never imagined that growing herbs would become our life’s passion. We started small in 2001, with 3 hectares of lavender and rose plantations," says Veselina Ralcheva, founder of InaEssentials.
Why Did Haemorrhoids Become Our Cause?
Haemorrhoids are a topic people rarely talk about openly - yet by the age of 50, about half of all people have had problems with them. Embarrassment keeps many people silent, and they put up with the discomfort for months.
Veselina sees how often this problem affects the people around us - and how hard it is to talk about. That is why we set out to find a solution that is gentle, natural and suitable for the delicate skin in this area.
"We have always believed that nature holds the answers to most problems. We just need to know where to look," explains Veselina.
- Veselina's husband Nikolaj in one of their family plantations
The truth about Haemorrhoids. What are the hidden causes?
When we were creating our cream, we first researched in depth what haemorrhoids actually are. And we discovered something that surprises most people.
Haemorrhoids are not something "foreign" to the body - everyone has them
Haemorrhoids are natural vascular cushions at the lower end of the rectum, made up of a network of tiny blood vessels. As long as they are healthy, we don't even notice them. The problem begins when the veins in them are put under prolonged pressure - they then widen, swell and become inflamed.
Once their walls weaken, the typical complaints appear: blood pooling, swelling, itching, burning and pain - especially when sitting and going to the toilet.
But why do these veins swell?
The most common causes are linked to our everyday habits:
❌ Constipation and Straining - Hard stools and heavy straining sharply increase the pressure in the veins at the lower end of the bowel. Over time, their walls stretch and lose their elasticity.
❌ Prolonged Sitting - Hours at a desk, behind the wheel or on the toilet with your phone put constant pressure on this area and make it harder for blood to drain away.
❌ Heavy Lifting - Hard physical work, lifting heavy loads and strength training raise the pressure in the abdomen and in the veins at the lower end of the bowel.
❌ Too Little Fibre and Water - A low-fibre diet and not drinking enough fluids make constipation worse and complete the vicious circle.
Why most solutions DO NOT work?
Above, we showed you what haemorrhoids are and why they appear. Now let's look at why so many people struggle with them for years.
🔴 The vicious circle - Pain makes people put off going to the toilet. Stools get harder, straining gets heavier, and the veins become even more swollen and irritated.
❗️Masking instead of real care - Many products simply numb the area. The pain eases for an hour or two, but the swelling and irritation remain.
🔴 Harsh ingredients - The skin in this area is extremely delicate. Harsh chemical ingredients and artificial fragrances can irritate it even further.
Typical haemorrhoid creams on the market, when not properly formulated, can harm instead of help. Some contain harsh chemical ingredients that irritate sensitive skin and make it more prone to inflammation.
The Natural Alternative? A Powerful Herbal Synergy.
Instead of synthetic formulas, we use Wild Smoke Tree and organic Horse Chestnut - a nature-based duo that works in synergy to soothe the irritated area and relieve the discomfort of haemorrhoids.
How Do These Herbs Work?
🌿 Smoke Tree
✔ Soothes unpleasant sensations - itching and burning
✔ A natural antioxidant that helps irritated skin restore its balance
✔ Supports the natural recovery of delicate skin
✔ Leaves the skin soft, smooth and hydrated
🌿 Horse Chestnut
✔ Rich in escin - a natural compound known for supporting venous tone
✔ Reduces swelling and puffiness
✔ Has an anti-inflammatory action and eases discomfort
✔ Improves circulation and supports tissue recovery
This natural blend soothes the irritated area, reduces swelling and supports venous tone - so you can sit, move and go to the toilet with more comfort and less fear.
This natural blend of smoke tree and horse chestnut is found in our new REMORRHOIDS CREAM
OUR REMORRHOIDS FORMULA CONTAINS HORSE CHESTNUT + SMOKE TREE + ALMOND OIL + HYALURONIC ACID.
99% of herbal products on the market are ineffective due to the wrong extraction method. They contain the scent but not the therapeutic and healing properties.
The ancient Thracian extraction methodology
Here comes the most interesting part...
The active ingredients in our Remorrhoids cream are extremely sensitive to:
- Temperature
- Processing method
- Harvesting time
- Storage method
These herbs should be:
✅ Picked early in the morning
✅ Processed within 4 hours after picking
✅ Distilled at a specific temperature
✅ Stored in a specific way
This process is something we have refined to perfection over the years...
After over 5 years of intensive research, we have created our family "Remorrhoids cream"
Soothes and supports the recovery of the delicate area
Specially extracted Smoke Tree oil soothes unpleasant sensations - itching, burning and discomfort - and helps irritated skin restore its natural balance. Horse Chestnut extract reduces swelling, improves circulation and supports venous tone.
Soothes and protects with:
Smoke Tree - a natural antioxidant that calms the irritated area and leaves the skin soft, smooth and hydrated.
Strengthens and tones with:
Horse Chestnut, rich in escin, which reduces puffiness, has an anti-inflammatory action and supports tissue recovery.
Nourishes and regenerates with:
Almond oil with a soothing effect and hyaluronic acid, which supports skin regeneration.
More about our family:
We grow herbs in the purest regions of Europe, following the principles of biodynamic agriculture.
We have created our own production center where we combine traditional methods with innovative technologies.
Our mission is to make the power of natural herbal cosmetic products accessible to everyone, preserving age-old traditions.
Why can you trust us?
✅ 25 years of experience in growing organic crops
✅ Own organic fields
✅ Certified production
✅ Clinically tested products
✅ Over 200,000 satisfied customers across Europe
"Every herb in our products is grown, harvested and processed by us personally. It's not just a business - it's our calling."
Clinically proven results
In 2021 we decided to carry out a clinical test in France to prove the effect of our organic herbal products. 30 clients tested our products daily and shared amazing feedback.
In 2019, the family started offering their organic products.
Today, they are available in 28 markets under the brand "InaEssentials"
With thousands of happy customers, the family received multiple awards:
Vasil Ralchev - Farmer of the year 2024
Veselina Ralcheva - Organic Producer of the year 2023
Veselina Ralcheva shares:
"The most important part for us were all the stories from our customers. Our 3 children really helped us to offer our products in many markets. My son Vasil, who studied at Reading University in the UK, started InaEssentials.co.uk, and after we saw the reaction of people outside of Bulgaria, we set a goal to offer our products with local delivery in each market in Europe. I am happy to say that today we have happy customers from all over Europe, and also USA and Australia. Their stories make all the difference for our family brand."
Real stories from customers:
"Excellent product, alright. I use it for external haemorrhoids. After about 2 weeks, the problem cleared right up... 🙂 I'd recommend the product. I've used loads of stuff from the chemist that didn't help, but this cream actually did the trick."
"I'm absolutely delighted with the cream for haemorrhoids. It's effective from the very first go. Highly recommend it!"
"Excellent product. I use it for external haemorrhoids. After about 2 weeks the problem subsided."
Want to try this natural solution for haemorrhoids?
Click the button below and GET UP TO 36% OFF ONLY NOW
